An EPK for DJs
A DJ press kit gets opened once, by someone deciding between you and four other names, and usually on a phone. What it needs is not to be beautiful — it needs to answer, in the first screen, whether you are a working DJ.
What a promoter actually checks
Nobody reads a press kit front to back. A promoter scans for three things in a fixed order, and if any of them is missing the answer defaults to no. First: does this person play out? Recent dates, real venues. Second: what does the set sound like, right now — not the EP from two years ago. Third: what will it cost me technically and who do I write to.
Everything else in a press kit — the long biography, the press quotes, the logo — is supporting material. Useful once the first three are answered, and irrelevant before that.
The PDF problem
Most DJ press kits are a PDF on Drive. It works exactly once. The moment you play somewhere new, add a track or change controllers, every copy anyone holds becomes wrong, and you have no way to know who is holding one. Promoters forward it to each other, so the version circulating is often the one from last year.
A press kit at a link has the same address forever and the content changes underneath it. You update your play history once; everyone who opens the link — including the ones you sent it to in March — sees the new version. The same argument applies to the rider, which is the part that goes out of date fastest.
What goes in a DJ's EPK
- A short bio — three sentences. The long one goes underneath, for whoever wants it.
- Recent dates — where you played, not where you want to play.
- One set — the most representative, not the newest.
- Photos — at least one usable horizontally, because that is what a flyer needs.
- The technical rider — so the first email is about the fee and not about the mixer.
- One contact — yours or your agency, never both without saying which is which.
On the free plan
The EPK is included from the free plan, with a print view for the cases where someone really does want a document. It shares the data with your public page, so your bio and photos are entered once and live in both.
What is the difference between my page and my EPK?
The page is public and built to be found — a fan can land on it from a search. The EPK is built to be sent: it carries the material a promoter needs and nothing a fan cares about. Most DJs end up using both, and the two share the same profile data.
Can I still send a PDF?
Yes. The EPK has a print view that produces a clean document, so you can attach one when someone asks. The difference is that the PDF stops being the source of truth: it is an export of a page that stays current.
How much play history do I need?
Three to five recent dates says more than a list of twenty spread over five years. If you are starting out, leave the section out entirely rather than padding it — an empty section reads better than a thin one.
Can I see who opened it?
You get view counts on the page, with your own visits excluded so the number means something. There is no per-person tracking: a promoter opening your EPK is not a lead to be followed around the internet.
Free, no card.